Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

Registered Users - Log in using your University of Worcester ID and Password to submit items to the repository.

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

Exploring online repurchase behavioural intention of university students in Malaysia

Tools

Lists

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Amin, M. (2013) Exploring online repurchase behavioural intention of university students in Malaysia. Journal for Global Business Advancement, 6 (2). pp. 92-119. ISSN Print: 1746-966X Online: 1746-9678

Full text not available from this repository. (Request a copy)

Official URL: http://www.inderscience.com/offer.php?id=53561

Abstract

The focus of this study is to explore the antecedents of online repurchase intention (RI) of university students in Malaysia. The aim of this study is to examine online RI, specifically to examine the impact of prepurchase user perceptions of attributes, pre-purchase user attitudes and postpurchase user attitudes on RI. This study managed to collect 318 completed online questionnaires from internet shoppers. Multiple Regression Analysis (Stepwise Method) was deployed to statistically test the proposed hypotheses. We found that perceived value and perceived risk are not predictor factors towards RI among experienced online shoppers. Interestingly, PU, PEOU, privacy concern, internet literacy/affinity and satisfaction were positively significant factors in predicting RI. This study considers a few studies' attempts to empirically examine the impact of pre-purchase user perceptions of attributes, pre-purchase user attitudes and post-purchase user attitudes on repurchase intention. The research limitations, contribution and managerial implications are discussed. Copyright © 2013 Inderscience Enterprises Ltd.

Item Type:	Article
Additional Information:	The full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	online shopping, behavioural intention, repurchase intention, pre-purchase user perceptions, pre-purchase user attitudes; post-purchase user attitudes; Malaysia; university students, internet shopping, perceived value, perceived risk; privacy concerns; internet literacy; customer satisfaction, product attributes, perceived usefulness, perceived ease of use
Subjects:	H Social Sciences > H Social Sciences (General)
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	https://www.inderscience.com/
Depositing User:	Sajad Rezaei
Date Deposited:	13 May 2020 08:23
Last Modified:	17 Jun 2020 17:35
URI:	https://worc-9.eprints-hosting.org/id/eprint/9403

Actions (login required)

View Item

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.