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Exploring the Meaning of ‘Communitas’ in Tourism and Leisure

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Nicholls, Richard (2016) Exploring the Meaning of ‘Communitas’ in Tourism and Leisure. In: Academy of Marketing Annual Conference on Radical Marketing, 5-7 July 2016, Newcastle. (Unpublished)

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Abstract

The development of communitas is shown to be relevant in a wide range of tourism and leisure contexts. Liminality can be seen as a pre-condition of communitas, and can develop under a variety of conditions. Whilst the presence of liminality fosters the development of communitas, its presence does not, however, guarantee communitas. Attention has been drawn to differences in the way in which various studies employ the term communitas.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Discrete Keywords:	Communitas, tourism, leisure, liminality, interaction, marketing, services, CCI, Customer-to-Customer Interaction
Subjects:	H Social Sciences > HF Commerce
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	https://www.academyofmarketing.org/confe... https://www.academyofmarketing.org/
Depositing User:	Richard Nicholls
Date Deposited:	20 Dec 2016 09:45
Last Modified:	17 Jun 2020 17:15
URI:	https://worc-9.eprints-hosting.org/id/eprint/5164

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