Strategic Management Simulation as a Blended Learning Dimension: Campus Based Students’ Perspectives

Evans, J., Kerridge, C., Loon, Mark, Carr, J. and Kendry, D. (2012) Strategic Management Simulation as a Blended Learning Dimension: Campus Based Students’ Perspectives. In: European Business Research Conference Proceedings 2012. Social Science Electronic Publishing, Rochester, NY, pp. 1-15. ISBN 978-1-922069-09-2

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Abstract

Although business simulations are widely used in management education, there is no consensus about how to optimise their application. Our research explores the use of business simulations as a dimension of a blended learning pedagogic approach for undergraduate business education. Accepting that few best-practice prescriptive models for the design and implementation of simulations in this context have been presented, and that there is little empirical evidence for the claims made by proponents of such models, we address the lacuna by considering business student perspectives on the use of simulations. We then intersect available data with espoused positive outcomes made by the authors of a prescriptive model. We find the model to be essentially robust and offer evidence to support this position. In so doing we provide one of the few empirically based studies to support claims made by proponents of simulations in business education. The research should prove valuable for those with an academic interest in the use of simulations, either as a blended learning dimension or as a stand-alone business education activity. Further, the findings contribute to the academic debate surrounding the use and efficacy of simulation-based training [SBT] within business and management education.

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