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The Construction of Feminine and Masculine Gender Identities through Advertising in Kays Catalogue (1920-2000)

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Mirza, Mehreen and Mitra, Barbara ORCID: https://orcid.org/0000-0002-4512-466X (2015) The Construction of Feminine and Masculine Gender Identities through Advertising in Kays Catalogue (1920-2000). In: Gender Construction in Kays Catalogues : 1920 to the New Millennium. Cambridge Academic, Cambridge, pp. 29-45. ISBN 1903499828

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Item Type: Book Section
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Papers presented at the conference ‘The Catalogue of Dreams :Kays’ Mail Order Catalogues and the Development of 20th Century Aspirational Living’ held on 15th November 2011 at the City Campus, University of Worcester.

Copies of this title are held at The Hive and at the University of Worcester's Research Collections. External users should check availability with their local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords: gender, identity, consumer culture, advertising, Kays catalogues, mail order catalogues, gender discourses, mail order consumerism
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: College of Arts, Humanities and Education > School of Humanities
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Depositing User: Janet Davidson
Date Deposited: 18 Feb 2015 13:56
Last Modified: 07 Apr 2022 04:00
URI: https://worc-9.eprints-hosting.org/id/eprint/3587

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