Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Garfield, Joy, O'Hare, B. and Bell, Viv (2020) Winning consumers and influencing them using social media: A cross generational impact case study. In: ICESM 2020, 22nd International Conference on Effects of Social Media, 24-25 September 2020, Istanbul, Turkey. (Unpublished)

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