Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Article

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Emami, M. and Ismail, N. (2018) Paid internet advertising (PIA) and frequency of apps-buying decisions: Insights from the retail enterprises in an emerging market. Journal of Enterprise Information Management, 31 (3). pp. 463-487. ISSN 1741-0398

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