Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Amin, M. and Herjanto, H. (2024) Pay-per-click (PPC) advertising and continuous banking service intentions. Journal of Financial Services Marketing. pp. 1-17. ISSN Print: 1363-0539; Electronic: 1479-1846

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