Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Number of items: 2.

Article

Valaei, N. ORCID: https://orcid.org/0000-0002-5810-4545, Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Bressolles, G. ORCID: https://orcid.org/0000-0002-9991-5977 and Dent, M. M. ORCID: https://orcid.org/0000-0001-5960-0770 (2021) Indispensable components of creativity, innovation, and FMCG companies' competitive performance: a resource-based view (RBV) of the firm. Asia-Pacific Journal of Business Administration, 14 (1). pp. 1-26. ISSN 1757-4323

Nikhashemi, S. R., Valaei, N., Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Bressolles, G. (2021) The Hidden Chain of Branded Telecommunication Services Delivery: Value, Trust, Brand, Price Tolerance and Word of Mouth Communication Chain. Journal of Relationship Marketing, 20 (3). pp. 204-240. ISSN 1533-2667

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