Worcester Research and Publications

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WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

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Azemi, Y., Ozuem, W., Wiid, Ria ORCID: https://orcid.org/0000-0002-8454-7833 and Hobson, A. (2022) Luxury fashion brand customers’ perceptions of mobile marketing: Evidence of multiple communications and marketing channels. Journal of Retailing and Consumer Services, 66. p. 102944. ISSN 0969-6989

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