Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611, Wee, C.H. and Valaei, N. (2017) Essential of apps marketing implementation and E-commerce strategies: Apps users' decision-making process. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 141-158. ISBN 978-152252449-6

Abstract

Consumer behaviors and attitudes represent a continuously evolving field, thus, by understanding consumer behavior towards Apps from marketing strategy standpoint, managers can benefitfrom acquiring much informationfrom applying and translating new insights into strategies and tactics that could be helpful for retailer's decision makers. Furthermore, the buying behavior of online shoppers is substantial in the prosperity of Apps marketing strategies and by identifying and understanding the factors that influence the consumer's buying decision, Apps retailers can design their online marketing strategy accordingly to maximize customer satisfaction and ultimately increase the sales volume. This chapter mainly proposed an integration of Internet consumer attitudes, behavior and Apps marketing strategy. This chapter is twofold in terms of having implications both in theory and practice. Indeed, this study helps in understanding consumer decision-making process in Apps environment and produce new knowledge to online and Apps retailers, marketing managers as well as marketing and IT scholars. The Apps related technologies have developed as an important medium for marketing in various areas, including expanded geographic scope, novel opportunities for appreciating customers and offering cost efficiencies

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