Worcester Research and Publications

SEARCH EPRINTS:

USER PANEL:

Registered Users - Log in using your University of Worcester ID and Password to submit items to the repository.

ABOUT THE COLLECTION:

WRaP is a collection of research papers and university publications. It presents the academic and creative work of the university. You are welcome to look for and obtain items of interest and make contact with the authors and creators.

CONTACT DETAILS:

All correspondence about WRaP should be sent to the Repository Manager.

Apps-commerce in emerging markets: Insights and future business models

Lists

Tools

Rezaei, Sajad ORCID: https://orcid.org/0000-0001-7942-0611 and Emmi, M. (2017) Apps-commerce in emerging markets: Insights and future business models. In: Apps management and E-commerce transactions in real-time. IGI Global, Hershey, PA, USA, pp. 51-69. ISBN 978-152252449-6

Full text not available from this repository. (Request a copy)

Official URL: https://www.igi-global.com/gateway/chapter/179805

Abstract

The Internet and Apps related technologies are considered as information "super highway" since they are able to connect people, computers, and data to one another. Because of them, a new communication medium has risen, which provides an access to the large flow of information across various broad extensions. As a consequence, there has been a need for understanding the behaviors of online consumers, since Information Technology and its usage have had a massive impact on shopping behaviors as well as the rate of market success. This chapter's aim will be to sanitize the current understanding of Apps/online consumer behavior to shape Apps marketing strategies and implementations.

Item Type:	Book Section
Additional Information:	The full-text cannot be supplied for this item. Please check availability with your local library or Interlibrary Requests Service.
Uncontrolled Discrete Keywords:	apps management, e-commerce, transactions, real-time, augmented reality, cloud computing, customer satisfaction, hospitality, mobile social networks, tourism, brand personality, social status, physical vanity, emerging markets, business models
Divisions:	College of Business, Psychology and Sport > Worcester Business School
Related URLs:	Publisher https://eprints.worc.ac.uk/id/eprint/906... https://eprints.worc.ac.uk/id/eprint/906... https://eprints.worc.ac.uk/id/eprint/906... https://eprints.worc.ac.uk/id/eprint/906... https://eprints.worc.ac.uk/id/eprint/906... https://eprints.worc.ac.uk/id/eprint/907... https://eprints.worc.ac.uk/id/eprint/907... https://eprints.worc.ac.uk/id/eprint/907...
Depositing User:	Sajad Rezaei
Date Deposited:	17 Jan 2020 13:52
Last Modified:	17 Jun 2020 17:34
URI:	https://worc-9.eprints-hosting.org/id/eprint/9070

Actions (login required)

View Item

© University of Worcester Henwick Grove, WR2 6AJ Tel: 01905 855000 | Materials in WRaP are protected by copyright and other intellectual property rights. By using WRaP you agree to abide by UK copyright laws.

Worcester Research and Publications is powered by EPrints 3 which is developed by the School of Electronics and Computer Science at the University of Southampton. More information and software credits.