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Warren, Vessela 
ORCID: https://orcid.org/0000-0002-6016-1821
(2025)
Service Innovation Implementation in the Hospitality Industry.
In:
International Encyclopedia of Business Management.
Elsevier, Netherlands.
ISBN Hardback ISBN: 9780443137013 • eBook ISBN: 9780443137020
(In Press)
Abstract
The pursuit of growth, productivity and competitive advantage have become a paramount concern for many hospitality companies. Companies choose different organic and inorganic strategies to expand their market share or remain competitive in a highly complex business environment. Innovation plays a crucial role in implementing growth strategy and achieving companies’ goals. Traditionally, approaches to innovation were focused on products, although the services sector has made a great contribution to global economic growth more recently. Despite this contribution, how service innovation is implemented in the services sector is captured in a limited way. This chapter discusses the concept of innovation, in particular in services companies, and suggests approaches to service innovation implementation for achieving expansion and competitiveness in the hospitality industry through the lens of service-dominant logic and value co-creation.
| Item Type: | Book Section |
|---|---|
| Uncontrolled Discrete Keywords: | Researchers and Professionals in Social Sciences, Economics and Business studies/management, Social Science, Economics and Business studies, Business management under and post grad students |
| Divisions: | College of Business, Psychology and Sport > Worcester Business School |
| Related URLs: | |
| Depositing User: | Vessela Warren |
| Date Deposited: | 02 Aug 2024 14:15 |
| Last Modified: | 02 Aug 2024 14:15 |
| URI: | https://worc-9.eprints-hosting.org/id/eprint/14133 |
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